Toys For Tots Literacy Program



Toys for Tots Literacy Program
Eureka, CA 

December 10, 2017

The UPS Store® network, the Northern California Indian Development Council, and the Marine Toys for Tots Foundation have teamed up to provide books to lower income children in communities with Native American populations.

In the next few days just under 9,500 books will be delivered to schools in Humboldt, Del Norte and Mendocino Counties.

Launched in March 2008, the Toys for Tots Literacy Program offers the nation’s most economically disadvantaged children the ability to compete academically and to succeed in life by providing them direct access to books and educational resources that enhance their ability to read and to communicate effectively.

One hundred percent of all proceeds go to support local children and literacy programs. Every dollar helps put a book into the hands of a local child in need!

The UPS Store, Inc. and its network of more than 4,600 The UPS Store locations across the U.S. are the exclusive sponsors of the Toys for Tots Literacy Program.

The Northern California Indian Development Council (NCIDC), Inc. is a private nonprofit corporation that annually provides services to 14,000 to 15,000 Native American clients statewide. NCIDC was established in 1976 to research, develop and administer social and economic development programs designed to meet the needs of Indian and Native American Communities including education and literacy. The NCIDC is assisting this project in the distribution of these books to local schools and their children.

Why we need your help. According to the National Center for Children in Poverty, over 16 million children live in poverty. Through the gift of a book, we can provide these children with the tools they need to help break the cycle of poverty, one child at a time. According to Francie Alexander, Chief Academic Officer at Scholastic, "Literacy remains at the core of academic achievement for all children, and it is critical that we work together to help every child have access and exposure to books at home and in their communities. By giving the gift of reading to a child in your life or a child in need, you are not only opening up a world of opportunity for them, but you are giving them a lifetime of joy.”

Thanks to your support, millions of books have been distributed to children and schools across our country. Reading IS FUNdamental!!! What better way to prepare our nation’s youth to take over the leadership of this great country!!

You can help. Every donation to the Toys for Tots Literacy Program helps place a book into the hands of a less fortunate child. One-hundred percent of your tax-deductible donation goes to support community literacy programs.

To donate please go to:

Gregg Gardiner
Toys for Tots
Coordinator for Humboldt, Trinity and Del Norte County
2383 Myrtle Ave.
Eureka, CA 95501
707-443-1234 extension 309

Download a pdf of this press release by clicking here.